SEP 05. Are these Tesla’s last cards? Why now?

Chun09
5 min readSep 6, 2024

It seems like Tesla has opened its last card. Tesla has announced that it will release fully autonomous driving systems in Europe and China early next year. Tesla’s stock price has surged more than 10% this week.

Yesterday, Tesla announced that ROBO TAXI will be revealed next month. It’s not something new for those Tesla and Musk play with media. However, It seems necessary to question why Tesla announced such big news two days in a row at this point…

Tessla’s stock price

It seems reasonable to assume that Tesla’s technological competitiveness is almost caught up with Chinese competitors. The last card Tesla had was the completion of the most advanced and safe autonomous driving system and the robo taxi, which can be seen as the optimal business model for commercializing it. Musk played both of these cards this week.

The US presidential election is in November, and Musk has already put everything on Trump. However, Trump’s position is that if he is elected, he will end China and EV industry. For Tesla and Musk, this may be the last time to show that the US EV industry is overwhelming China.

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Chun09

Trying every day, engraving what we’ve been through