AUG 09. Who’s buying all those luxury bags?

Chun09
4 min readApr 10, 2024

As earning report season approaches, markets are watching closely on those global luxury brands such as LVMH, Kering and Parada.

Market analysts are worrying about huge sales drops in the first quarter, reflecting slow Chinese demand.

In case of KERING, analysts were sending out warning message that their sales number could decrease 10%, blaming big slump in Asian sales, especially China.

Let’s wait and see what their numbers would be, but there are strong reasons why fund players are in short position for those main luxury brands in equity markets.

Daily living for average people gets tough day by day, luxury brands might need their plan for surviving mode.

US stock market was in mixed end today.

DJ Index was 0.02% downed but S&P 500 index was up 0.1%, NASDAQ index was up 0.3%.

Market players are just waiting for CPI numbers, coming out on Friday. Markets are estimating about 3.4% increase year on year base in March. That would be 0.2% higher than Feb.

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Chun09

Trying every day, engraving what we’ve been through